The Blank Canvas

As the self-proclaimed artist-in-residence and lifestylista of La Huerta Estate (LHE), it took me a while to figure out what I knew all along. Since opening our doors to the public in 2007, we never really sat down to discuss how we would market the place to make it a more lucrative business. Business has been fairly good. Yet, as a family of creative people, we wanted to kick the concept up a notch. While other event venues had their own unique themes before they even opened, LHE kept its identity as being our home.

People who come to see LHE are impressed by the landscape, architecture, and craftsmanship that show years of nurturing and care. The many gatherings that have been held in the estate in the 70's and 80's have contributed to the soul that keeps the place alive. The Lorenzo family's third generation still enjoys it as their home and visitors will often see the children at their parents' side or running around the estate. This is what gives LHE a unique concept that is difficult to duplicate or reproduce. It is a work-in-progress.

Creative and innovative hosts are invited to take part in this work-in-progress. LHE provides a "blank canvas" where no two events will ever be alike. Many guests who come to LHE are exhilarated by the spectacular view of Manila from the Tipolo Garden Deck and invigorated by the lush greenery that has been allowed to grow where it will. Come see for yourself. I know what I'm saying. After all, I do literally reside there- and I am an artist.