As the self-proclaimed artist-in-residence and lifestylista of La Huerta Estate (LHE), it took me a while to figure out what I knew all along. Since opening our doors to the public in 2007, we never really sat down to discuss how we would market the place to make it a more lucrative business. Business has been fairly good. Yet, as a family of creative people, we wanted to kick the concept up a notch. While other event venues had their own unique themes before they even opened, LHE kept its identity as being our home.
People who come to see LHE are impressed by the landscape, architecture, and craftsmanship that show years of nurturing and care. The many gatherings that have been held in the estate in the 70's and 80's have contributed to the soul that keeps the place alive. The Lorenzo family's third generation still enjoys it as their home and visitors will often see the children at their parents' side or running around the estate. This is what gives LHE a unique concept that is difficult to duplicate or reproduce. It is a work-in-progress.
Creative and innovative hosts are invited to take part in this work-in-progress. LHE provides a "blank canvas" where no two events will ever be alike. Many guests who come to LHE are exhilarated by the spectacular view of Manila from the Tipolo Garden Deck and invigorated by the lush greenery that has been allowed to grow where it will. Come see for yourself. I know what I'm saying. After all, I do literally reside there- and I am an artist.
Tuesday, April 17, 2012
The House On A Hill: A Venue Way Ahead Of Its Time
Chances are there will be people you will meet who will say they have been to the house on a hill in Antipolo. Many gatherings have been celebrated here since its founding in 1969. Whether it was for business associates or close members of the family, it would not be an exaggeration to say that the events were always memorable. Even before La Huerta Estate opened its doors to the public in 2010, it had been seasoned with both elegant gatherings and carefree day parties. It may be known to some by its former name "Horseshoe Hill" and to close relatives of the family as simply "Antipolo".
It would be safe to say that LHE was way ahead of its time. Even when it stood alone on a hill with nothing but undeveloped land around it, people came to beautiful gatherings dressed to the nines. Though not open to the public, the Lorenzo family welcomed large groups of people brought along by relatives and friends. Many business deals have been sealed after entertaining potential investors at La Huerta Estate. Some places within the compound even bring back memories for those who courted their loved ones there. Needless to say, La Huerta Estate continues to create new memories for those who are inspired by the "blank canvas" appeal of the estate. Perhaps, the venue attracts kindred souls that share the same vision that gave birth to what is now La Huerta Estate.
It would be safe to say that LHE was way ahead of its time. Even when it stood alone on a hill with nothing but undeveloped land around it, people came to beautiful gatherings dressed to the nines. Though not open to the public, the Lorenzo family welcomed large groups of people brought along by relatives and friends. Many business deals have been sealed after entertaining potential investors at La Huerta Estate. Some places within the compound even bring back memories for those who courted their loved ones there. Needless to say, La Huerta Estate continues to create new memories for those who are inspired by the "blank canvas" appeal of the estate. Perhaps, the venue attracts kindred souls that share the same vision that gave birth to what is now La Huerta Estate.
Sunday, November 8, 2009
Tuesday, August 25, 2009
The Jag Used By Derek and Pinky Ileto
The classic Jag parked at the main entrance of the Casa Vieja waiting to bring Pinky Jacob-Ileto to church.
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